According to trial lawyer Ervin A. Gonzalez, this is the first goal of jury selection. The second is to educate the jurors about the issues in the case:
[E]ducate the potential jury on the issues in the case. This will allow you to determine if a juror is well suited to decide the case before him or her. It is obvious that some jurors, because of their personal experiences, are better suited to sit on certain juries than others. For example, if one juror is a businessman who has been repeatedly sued for breach of contract, he may not be the best juror in a commercial breach of contract case. Similarly, if a potential juror has been the victim of numerous crimes, she may not be well suited to judge a case involving conversion.
Many more tips on jury selection can be found in Gonzalez's article, Jury Selection.