Presenting an Expert Economist at Trial

"Tips for Making Damages Testimony Come Alive," by Paula E. Litt (pdf), was presented at the 2005 ABA Annual Meeting and contains twelve tips for presenting an expert economist at trial--

• Speak plainly;
• Establish credentials wisely;
• Tell a good story;
• Play from higher ground;
• Show pictures;
• Get the expert moving;
• Use examples;
• Keep it simple;
• Be enthusiastic;
• Don't get caught short;
• Know your expert; and
• Don't underestimate the jury.

The tips are oriented towards the plaintiff's case but many of them would apply equally to the defendant's economist.