In the April, 2008, issue of the Illinois Bar Journal, you'll find some interesting tidbits about juries in "Lessons from Jury Research," by Sara Parikh and Terrence Lavin.
- Juries care most about the "strength of the evidence" and make decisions on that basis, rather than giving in to pre-conceived biases or emotional appeals.
- Juries try to fit each bit of evidence into a "cohesive story"; if they can't do it, the evidence "tends to get dismissed or serves to reframe the story."
- Juries tend to discount expert testimony unless it is firmly rooted in the factual evidence.
- While lawyers must sometimes "emphasize and even repeat important concepts," juries quickly become frustrated by needless repetition.
- Even if jurors come to a trial with a particular bias in favor of the plaintiff or defense, these feelings are rarely so entrenched that they will predict the juror's decision about a particular case.
To learn more interesting lessons about juries, read the complete article at your nearest law library or online here (ISBA members only).