Which number seems higher: $325,425 or $325,000? There's an interesting analysis of this question from Ron Miller at The Maryland Injury Lawyer Blog: "Exact Numbers in Personal Injury Cases."
Miller's post deals with trials but also touches on settlement. When settling a case, the use of round numbers in a demand or offer -- $450,000 -- sends a completely different signal from a more precise number like $448,335.00.
Read the post to find out why, then keep Miller's points in mind during trial and settlement whether you're working for the plaintiff or the defense.
I wrote something similar based on an article in Scientific American entitled "why things cost $19.95."
http://nclawyer.typepad.com/north_carolina_civil_litg/2008/05/negotiate-in-od.html
Posted by: Bradley Coxe | November 04, 2008 at 03:45 PM