At Simple Justice, Scott Greenfield reviews Mark Herrmann's new book: Inside Straight: Advice about Lawyering, In-House and Out, That Only the Internet Could Provide--
Mark's posts, much like the Curmudgeon's Guide, offers thoughts and advice that can be read on two levels. On the surface, they offer fairly basic thoughts that reflect sound judgment and seasoned experience, such as outside counsel hopefuls pitching for business aren't going to get anywhere by telling why they're exactly the same as everyone else. On a deeper level, however, it's a metaphor for the failure of legal marketing in general. Most of Mark's in-house observations remain true for all of us, from solo criminal defense lawyers to, well, who cares.
Related post from Trial Practice Tips: "Practical Advice for New Lawyers from a Curmudgeon."