(Note: The following was also posted with a different title at Beyond the Underground.)
Ernie Svenson's new book Blogging in One Hour For Lawyers (ABA 2012) is targeted at lawyers who don't blog yet but want to learn how. It's a nicely-produced and well-written book. It certainly accomplishes its main goal: teaching lawyers what they need to know to start blogging right away, with clear, step-by-step examples and useful appendices and checklists.
Ernie Svenson is, of course, the author of the blog Ernie the Attorney, which was one of the only law-related blogs I read before starting this blog back in 2004. Svenson sent me a copy of his new book as a gift. Because I'm highly-invested in the question of blogs for lawyers--having kept two blogs going without interruption for nine years (!!!)--I got to work immediately reading the book.
The surprise is how useful Blogging in One Hour for Lawyers would be for veteran bloggers too. In addition to the basics, Svenson also covers a number of technical issues, e.g., domain names, domain mapping, blog promotion, and RSS feeds.
Before I had even finished with the book, I made a change to my blogs based on one of Svenson's recommendations, which was to link my blogs more closely to my Twitter account. I also paid close attention to Svenson's insights into the ethics of blogging, "dealing with criticism," and "best tips for success" ("be honest and down-to-earth about what you believe and why you believe it.")
The book has a companion website and blog titled, like the book, Blogging in One Hour for Lawyers. There are some good tips there too. I was immediately drawn to this post: "5 Questions for a Law Blogger: Jeff Richardson" of iPhone J.D. (Richardson: " frankly I never would have predicted how large my readership would have grown.")
Finally, Svenson's book also has a twitter feed: @OneHrBlog.