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Michael D. Carter Jr.

I'm sure others noticed this as well, but I think it's worth giving credit where it's due. In David Ball's book, "Theatre Tips and Strategies for Jury Trials", pages 108-110, he discussed the effect of a culture conditioned by the six minute segment, the thirty second commercial and the 12 second news byte. Ball cites Donna Davis for a suggestion that attorneys demarcate everything presented into six minute chunks. He closes the section by parenthecially stating, "Perhaps we will soon be showing commercials between witnesses). It may be safe to say, like most really successful plaintiff's lawyers, Mark read David's book.

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